Portfolio

Published Work and Partnerships

My Work

I’m Erica Hanger, a content marketing strategist and responsible travel advisor with over a decade of experience helping brands tell compelling stories that drive engagement and business growth. My expertise lies at the intersection of strategic marketing and sustainable tourism, where I help travel and wellness businesses build trust and authority with conscious consumers.

Copywriting

Travel Advisor & Custom Itineraries

Content Marketing & Social Media

Email Campaigns

Published Work

Bronze Age Blueprint: What Ancient Societies Teach Us About Sustainable Living

I explores how ancient civilizations like Nuragic settlements of Sardinia, Incan communities, Pueblo societies, and Mayan cities designed sustainable, climate-adapted communities using local materials, passive energy systems, and integrated water management, offering timeless lessons for modern environmental challenges.

Beyond the Beaten Path: Discovering Ancient Shepherd Routes in the Albanian Alps

Journey through time as ancient shepherd trails reveal the Albanian Alps’ hidden treasures, where tradition and wilderness still reign supreme as I take you on my trek through the Albanian Alps, cultural exchange over shared meals, and rugged terrain of Albania.

Saba’s Sustainable Paradise: How the Caribbean’s Smallest Island Is Leading Big Environmental Change

Perched on a volcanic peak rising from crystal-clear Caribbean waters, the tiny Dutch island of Saba stands as a beacon of sustainability. I share my experience diving into sustainability initiatives, from water conservation to community-led tourism.

Marketing Agency: Digible Inc

Digible Inc. is a digital marketing agency specializing in the multifamily housing and senior living industries. They provide comprehensive marketing solutions, including SEO, PPC, content marketing, social media management, and website development, to help property management companies and senior living communities attract residents and maximize occupancy rates.

Monthly Newsletter: Deployed monthly newsletters and drip email campaigns. This newsletter had nearly 2K subscribers, subscriber growth 40% YoY, and CTR 6-11%
Drive Qualified Traffic: Grew website traffic by ~10K MoM by crafting and releasing 20+ weekly blogs, social media posts, podcasts, and videos and increased organic traffic to website/content by 260% YoY with SEO/AEO best practices.
Multi Channel Management: Create over 50 monthly compelling blog posts, podcasts, videos, social media content, email campaigns, and website copy that positions the brand as trusted thought-leaders
Measure and Optimize Performance: Create content with clear KPIs and continuously refine strategies based on analytics data to improve engagement, lead generation, and ROI
Social Media: Achieved ~8% average engagement rate by developing social media content for 25-35 apartment communities.

Partnerships: Living Roots Tour Operator in Georgia

Living Roots is a sustainable tourism company based in Georgia (country) that specializes in creating authentic cultural experiences while supporting local communities. Founded by passionate locals who understand the importance of preserving Georgian traditions, Living Roots offers curated tours that connect travelers with family-owned wineries, artisan producers, traditional guesthouses, and community-based initiatives throughout the country.

The Living Roots content project aims to create comprehensive destination guides, cultural resources, and educational materials that showcase Georgia’s rich heritage, natural beauty, and sustainable tourism opportunities, highlighting locally owned establishments

Total Video Views (across platforms): 15,000
Average Engagement Rate: 3.6%
Follower Growth: 400 new followers over 3 months

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